Obviously we are huge proponents for career counseling.  With that said though there is not a person out there that wouldn't benefit from expert career advice.  The CEO of our company is a prime example. He set a career course for himself while in college that after graduation he would go on to Harvard Law School.  He soon forgot about this goal after he graduated and experinced the joy of regular paychecks.  A career coach would have got him off this path of least resistance and helped him stay on track.  Guess that's Harvard loss. 

Originally, the main purpose of cover letters was to highlight the most important skills, experience and achievements on your resume, which was typically an omnibus, all-purpose document.   Today, you have to customize the resume to the job, which undercuts the importance of the cover letter (see blog entry Golden Resume Rules, June 15, 2010).  In fact, it’s not clear how important the cover letter is to employers, and some candidates no longer do them.  What to do?